Research into previous students work

this music video i find is good as i think the shot types are used very well throughout the whole video. the song and the story line work well together too. i think for my actual music video if i do a story line along side the band playing id use some of the shots that are used in this video. the shot where he is stood on the bridge and the focus shifts from her to him behind her is a shot i would use in my music video at some point. the way the student has put cartoon writing over the top of the video is very clever and looks really good as its different to other previous work i have looked at and its very creative. his idea for the music video isnt actually very creative as this song already has a music video and the story line is the same which is something im trying not to do as its not an original idea. the editing for this is really well done as the lyrics match with what he is saying which is hard to get it exactly right so it makes it look more professional. the whole music video is very well organised and goes well with the song. if there was any critism for this music video it would only be the concept of it as it copies the idea of the actual music video, the cuts and shots all work well within the music video and it looks well done.

This music video is more how i am going to set mine up. Mine is also going to have shots of the band playing alongside a story line. the shots of the girl and boy walking which fade into the boy walking alone are very well done and look suitably placed. the fact the music video keeps going from black and white into colour is very disorienting and think it would look better all shot in either one or the other. the editing is very good also in this music video as the lyrics are in time with what the singer is singing. the cuts are on the beat of the music which makes the music video look better and more professional. i like the shots of the band members playing as i am wanting to do that for my music video and it works well. the editing also on the band playing is very good as they look like they are also playing in time with the music.

i chose to analyse this music video as it again is like the music video i am going to produce with the band playing and a story line alongside it. the shot types in this music video are really impressive and at 1:15 the shot (dolly zoom) is really impressive and works really well within the music video. i like the story line that goes alongside the song as it works well. Again like the other two music videos the editing is really precise as the singer is singing along and in time with the music playing over the top. the fast forwarding of the shots of the cars looks really good and the colours work well within the music video. the lighting that is used on the band keeps the colour pallete the same which makes all of the different cuts work well together and there is no drastic changes in them. some of the cuts are just placed randomly and not when there is a beat which would make it look better.

Institutional Research

Raw Productions
Raw Productions is based in London and it is a creative video production company which is headed up by director and DoP Ryan Wilkins. The have over 10 years experience in the video and broadcast production industries which specialise in creating stunning video material for record companies and major broadcasting. Examples of some of the videos they have produced are You Me At Six's music video for Kiss and Tell, Lilly Allen's music video Who'd Have Known and Swing Band's performance at London's Landmark Hotel. They have also broadcasted live events in Trafalgar Square to a global audience. They have also recorded international artists live at The Royal Albert Hall and produced campaign videos for Nokia. They have also set up and maintained YouTube channels.

Agile Films
Agile Films is based in London and they have produced award winning commercials, short and long projects and music videos. their heart is a flexible and creative approach to film making which is driven by a roster of exciting young talent. alongside their production team their extensive in house post production capabilities include 2D and 3D animation, offline and online editing and grading and 3D stereoscopic. They have worked with a wide range of broadcasters and agencies in the UK and internationally. Examples of work that they have produced include You Me At Six's music video for Bite My Tongue, Noah and the Whale's live performance of L.I.F.E.G.O.E.S.O.N.

Moving Image planning document

What emotional impact do you want your filming do have upon the reader? How?

The emotional impact I want the reader to feel is quite happy and make them want to dance. I will make them feel like this by having the scene of the party as it will make the audience want to be there. I will also do this by certain shots and cuts to make the video fast paced.

What personnel do you need? Who are you going to film?

 The people I need are three males to play the role of band members. I have the people who are going to be in my music video as they are already in a band. I will also need lots of people to be partying as the part of the music video where the band is not playing t is going to be set at a party.

What props will you need?

I will need a microphone, guitar and drums. I will also need cups and glasses for the party to make it seem more realistic.

How are you going to emphasise colour?

The colour in my music video will be quite dark as it will be at a party. The lighting will be more high key on the three band members when they are at the party. 

Have you briefed your personnel/models?

I have briefed the band who are being filmed in the music video, I haven't told the other people who are at the party but i will brief them when we are all at the location.                                         

What lighting will you need? Any other equipment?

For lighting there is natural lighting and the lighting from the lights that are already in the room and there is no need for any more lighting. For lighting in the party scene there will be low key lighting. I will need a camera and a tripod so that the camera is steady for the shots of the band playing. 

Where will you shoot? Will you need a backdrop?

I will shoot my music video in one of the peoples bedroom, its a fairly big size and has a plain background. I might have to have something in the background like a flag or posters as it looks too plain. For the party scene i will shoot in The Big Club, as there is already a party happening so i shall film it so its realistic.

Make-up? Costume?

For costume i have told the band members to wear something that they normally wear when they are playing a gig. They are going to wear skinny jeans and just plain t-shirt. They wont need any make up. For the people at the party they are just going to wear clothing that they would normally wear t parties, like dresses and nice clothes. For make up they will need to look made up for a party.

Audience Feedback

this is my audience feedback for my pitch which you can view here 

Pitch

Pitch from jennashaw5
this is my pitch that i presented to my class for feedback on what i could improve. from what they have said i need to plan my locations, i have established a location but not all of them. i also need to make sure i dont copy of the origional video. i dont think i am changing anything after their feedback as it was mainly positive.

What is a music video?

A music video is a short video which combines imagery and a song which will be produced for promotional purposes. Music videos now are used as a marketing device which will promote the sales of the song. Music videos use a wide range of film making techniques, these include documentaries, live action filming, animation and non-narrative approaches such as abstract film. Music videos have been made since 1894. The Beatles in their first film ‘A Hard Day’s Night’ had musical sequences which have furnished basic templates for future music videos. Top of the Pops played music videos on their show which increased songs sales, so therefore the artists needed a good video to increase sales as viewers hope to see it the next week. MTV launched a channel which played music 24 hours a day and having this new outlet for material the music video played a central role in marketing popular music. In 1983 the most iconic music video was released which was 14 minutes long video for Michael Jacksons song Thriller, it set new standards for music videos as it cost $500,000. MTV later launched the VMA’s (MTV Video Music Awards) which would underscore their importance in the music industry. YouTube was launched in 2005 which made the viewing of videos more accessible and this made the artists see that online successes as artists like Soulja Boy have had successes from just the internet.  

Music Advert deconstruction

I have deconstructed some music adverts on powerpoint they are similar to the music genre for my project.

Deconstruction from jennashaw5