Digi Pack Deconstruction

The pros and cons of a digi pack:

• they look very attractive and artists like to use them as there is more room for designs as there is three places for it unlike a normal jewel case
• they do not crack and break like jewel cases
• they are more environmentally friendly as they are usually made from recycled paper
• they are more likely to eventually rip and tear because of the material that they are made from 
• there is nothing holding the cd in besides the teeth and when the teeth break the cd will fall out which isnt like the jewel case as they have the teeth and the plastic covering which holds it in place.

this is green days digipak for their greatest hits. the colour that has been used throughout all three parts is green which is symbolic and it links with the bands name. the green filter which is over the top of the images of the band on the second and third panel also links with the bands name. the photo of the band behind the cd holding is emphasizing the band and will normally be new photos which have been took for the digipak which makes fans want to buy it more to have new photos. the images on the actual cds themselves is the same as the one on the first panel. there is little images on the first panel which are the other albums which the band have released which is significant as they are also promoting their other stuff along with their newest album. the image on the first panel is a man being struck by lightening which could mean there is danger which could mean the CD has elements of danger within it which could entice the audience to buy it. the white writing on the first panel will be the information of who produced the album and the band thanking people who helped with it.

on the track list there is missing letters which have been replaced with actual images of candy. this is a theme which is throughout the digipak as there is the artist lying on a cloud of candyfloss and the CD's look like doughnuts and candy swirls. this could link with the fact she is a fun artist and isnt to be taken serious. she seems very innocent on the cover with the fact everything is all sweet but the fact she is naked contradicts this. this is a clever image as the fun and sweet candy side can intice her younger audience to buy the cd but the fact she is naked could intice the older male audience to buy it. the colours of the digipak are very bright which makes it more eye catching. the image of the artist looking straight at the camera is inticing as she is looking straight at you. the image on the right is used in her music video so the audience will recongise it and since it is used on the front cover it will increase sales.

the whole digipak is huge pictures of Rihanna which she feels must be her biggest selling point. the red colours are provocative and can increase the males wanting to buy a album which would normally be aimed at women. the album name 'Loud' links with how the digipak is loud with the huge photos and colours being so bright. there is a large image of the artist along all three panels. the way the whole digipak is just photos of the artist links with the fact she must be well known for the way she looks and that could help increase sales. in the digipak the photos are styled in the same way to her music videos which can increase sales as they already know what they are buying into.